CASE STUDIES

2019 HyunDai Palisades

An in-depth creative exploration for the launch of the all-new 2019 Hyundai Palisades—Hyundai’s full-size SUV built to seat 8 and designed to compete at the top of the category.

Our challenge: to develop a compelling campaign strategy and visual direction that would resonate with a traditionally stubborn, brand-loyal audience. The objective was not only to introduce a new model but to shift entrenched perceptions and position Palisades as a serious contender in the premium SUV space.

From audience insight to visual storytelling, our approach aimed to break through with substance and style—demonstrating that sophistication, space, and smart design could coexist under the Hyundai name.

ASTREA CAVIAR BRANDING

The caviar industry is a notoriously discerning market—steeped in tradition, legacy, and high expectations. So how do you enter as a new brand and earn the same level of trust, command the same premium price point, and stand shoulder to shoulder with heritage names that have built their reputation over decades?

Read how we approached every detail with precision, intention, and respect for the category—crafting a launch that honors the product’s quality while confidently carving out its own place in the market.

IONIQ INTRODUCTION

The car designed to give the Prius a run for its money. Hyundai has made the IONIQ run further than Prius at an average of 57mpg. See how this campaign took off from scratch.

OBEN REBRAND

ObEN, a startup company with a revolutionary artificial intelligent technology, needs a firm and consistent branding formula that will allow the company to maintain their brand presences while also be seamlessly applicable to the digital and often times traditional print media.

case study 5

Coming soon!